50569
Profesionales cualificados de Digital & IT
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Digital Acquisition Lead

Referencia: #01022018

Localización: Barcelona


Our client is a media of the written / digital press in Catalan.

Within our expansion plan we are looking for a Digital Acquisition Lead that will be part of the Marketing team with close contact with the BI / UX-UI teams and customer serviceIt will report directly to the CMOFunctions and Objectives:

  • Define strategies for capturing Subscribers, Leads, Fans / Followers of the different brands
  • Set weekly and monthly targets for the different catchment channels (organic and payment): Facebook, Twitter, Email Marketing, Desktop, Mobile and APP
  • Define the graphic campaigns and landing pages with the support of the User Experience and Graphic Design team
  • Run pickup campaigns
  • Measure and report the results of the campaigns to the CMO
  • Evaluate potential new catchment channels.

Formation:

  • Digital marketing training is essential.
  • Certificate in Google Analytics and Google Adwords.

Technical knowledge and experience:

  • High proven experience in PPC and Social ADS campaigns
  • High knowledge of digital analytics with a focus on results.
  • Knowledge of e-mail marketing tools
  • Excellent attention to detail, numerically advanced
  • Strong web analytics skills, with experience in reporting
  • Assessment of Webtrekk and Hubspot knowledge
  • Catalan level of understanding
  • Experience 5 years in a similar position.

Personal attitudes:

  • Excellent in the management of projects and organizational skills with the ability to coordinate teams that cover internal and third-party departments
  • Project manager / natural and proactive organizer.
  • Commercial, creative approach and retail attention.
  • Passion demonstrable by the digital, keep abreast of the latest trends in digital marketing and how they apply to our sector.

It offers:

  • Become part of a thrilling project with a high growth potential.
  • High autonomy and responsibility in its management.
  • Fixed competitive remuneration + variable for goals.

 

 

 

 

 

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