80668
Profesionales cualificados de Digital & IT
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EMail Marketing Specialist

Referencia: #31720

Localización: Barcelona


German multinational dedicated to B2B and presents in 20 countries is look-ing for his newly created Digital Marketing Hub for South of Europe ( Barcelona) a E-Mail Marketing Specialist

Objective: Traffic and conversion optimization through customer-oriented newsletters

Tasks:

  • Creation and dispatch of newsletters for several markets in Salesforce
  • Ensuring the use of tracking codes
  • Performance monitoring and analysis of the main KPIs
  • Reporting on sales revenue generated from email marketing efforts
  • Support the Digital Marketing Manager in the administration of the editorial plan

Other possible tasks: Objective Onsite Content Optimization

  • Identification of promising content adjustments
  • Creation and optimization of content for the respective languages
  • Adaptation of central content to the local requirements
  • Support the SEA campaign managers by sharing information regarding local campaigns

Profile:

  • Excellent organisational skills
  • Ideally experienced in newsletter creation
  • Ideally experienced in customer acquisition, re-engagement and retention strategies
  • Ideally experienced in writing texts based on SEO rules and keywords
  • Experiences with SalesForce or other email campaign management systems are an advantage
  • Good knowledge of English
  • Good Knowledge of Portuguese is an advantage.
  • Excellent communications skills and easy to relate with other teams
  • Minimum experience of 2 years in the position
  • Valuable journalism graduate

We offer:

  • Competitive remuneration based on the experience provided
  • Work in the Digital Marketing Hub for southern Europe (multicultural team) in Barcelona
  • Direct relationship with Digital Hub Team Leader and Digital Marketing Manager in Europe


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