Online Marketing Executive
The Marketing department is responsible for both the new customers acquisition projects through the different online channels (Display, SEM, SEO, Performance, Affiliation, etc.), and for the loyalty and existing customers´ average cost maximization through CRM actions.
Planning, executing and controlling marketing campaigns in the media: daily communication with the traffic departments, managing creativities and monitoring through Adservers.
Planning, executing and controlling marketing campaigns oriented to direct response and affiliate marketing.
Managing sponsored links in Google and in Yahoo (SEM and AdSense)
Contribution to the definition of the CRM plan, including promotions.
Executing and monitoring campaigns and Email Marketing sendings.
Writing briefings to define creativities in collaboration with the creative department for CRM and acquisition campaigns.
Writing copys for newsletters and other campaigns.
Reporting, controlling, monitorization and planning of Marketing campaigns.
Coordination of the team admin tasks (accountancy, invoices).
Experience & Skills
Knowledge and experience in Digital Marketing and Email Marketing
Be up to date in the news and new online marketing formats
Internet advanced user. Familiar with e-commerce
Responsible, proactive and organized.
Able to work both independently and as part of a team
Dynamic, flexible, interested in new challenges and learning speed
High analytical skills to make decisions
Strong IT skills; particularly advanced in Excel
Oral and written communication skills
Fluent English language skills
2 years’ experience in ecommerce companies
Google management tools experience: AdWords Editors
Web analytics tools experience: Google Analytics or other platform.
Email marketing platform experience like Selligent, Experian, EmailVision, Cabestan.
Social Media and Facebook Ads marketing campaigns knowledge