119331
Profesionales cualificados de Digital & IT
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Acquisition Marketing Manager

Referencia: #62923

Localización: Barcelona


Our client is a training company focused on 3 areas:

Health and wellness: Improve your physical and mental health with information based on the knowledge and experience of nutritionists, trainers and health professionals.

Finance: Develop the key skills and strategies to take control of your financial situation. Learn the system that best suits you to save, increase and multiply your income, advised by the best professionals and experts in each sector.

Personal development: Discover the unlimited potential that is in you and learn to master it to achieve all your personal and professional goals.

They offer monthly subscription the following advantages:

  1.  Unlimited access to your library of digital courses in the 3 reference areas: health and well-being, personal development and finance.
    Webinars and live masterclasses every week.
  2. Additional resources and downloadable materials to deepen learning and improve results.
  3. Tools designed to speed up the learning process and improve your results.
  4.  Incorporation into a global community of students of different nationalities with whom experiences are shared to accelerate the acquisition of knowledge.

The Acquisition Marketing Manager  is responsible for customer acquisition across all of the brand’s platforms. Working closely with the COO and the group’s central performance marketing team the successful candidate will build and execute plans and campaigns for the brand.

The role will focus heavily on optimising performance marketing channelsand to identify opportunities for tactical application of the Depthowl brand to drive increased customer acquisition for the group.

Furthermore, this position will also function as a hub combining expertise across product, UX and marketing teams internally to ensure an optimal onboarding experienceis in place to drive customer acquisition and ROI.

Being part of a small and highly dynamic marketing team this role requires aself-going individual who’s happy to take on any challenge and proactively look for new ways to optimise our marketing efforts. A constant desire to learn and no fear of making mistakes and talk about them loudly is traits that
we praise.

A person with an innovative mind who can energise and motivateboth colleagues and external partners will do great in this position.

Responsibilities & Duties:

  • Responsible for execution of DO’s performance marketing plans and customer acquisition with a strong focus on mobile
  • Responsible for detailed campaign planning and reporting on performance, working towards agreed budgets and targets
  • Undertake rigorous pre and post initiative analysis in relation to campaign ROI and CPA with a strong focus on optimisation and learnings
  • Use data and ROI to drive all key decisions
  • Responsible for optimisation of creative messaging and landing page layout
  • Responsible for effective targeting and re-targeting of prospective customers
  • Day to day management of relationships with internal as well as external agencies and suppliers
  • Keeping up to date on the most recent developments in the digital advertising space
  • Constantly looking for new opportunities and challenging the status quo

Requirements:

  • +3 years experience in a digital marketing position within an online service industry, gambling experience being considered a strong advantage
  • Experience in working with programmatic media buying
  • Experience from optimising digital marketing campaigns
  • Experience from working with mobile acquisition campaigns and tracking technologies
  • Analytical skills, comfortable with numbers
  • A creative and innovative mind
  • A desire to challenge the status quo and to find new innovative solutions to both new and old problems
  • Strong written and oral communication skills
  • Ability to function as a self-starter with an emphasis on getting things done

We offer:

  • Competitive remuneration based on the expertise provided
  • Career plan to grow and evolve within the company.
  • Specific social benefits


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