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Head of Marketing

Our client is a global sex-positive adult entertainment lifestyle and tech company. Our team proudly produces original movies and provides worldwide top-notch streaming services. We want to empower diverse voices inside and outside our organization to change the often negative perception of pornography, turning it back into the beautiful art it was always meant to be.

They offero original adult films, and series, as well as audio and written content portraying relatable characters, realistic hot sex, and offering a more inclusive, equal, and cinematic alternative. Following a safe and respectful production process, we create narratives that challenge the traditional gaze in mass-produced mainstream porn.

We believe all kinds of pleasures are essential for all bodies, cultures, genders, and sexualities. Our diverse characters have their own sex drives and desires and are not just sexually objectified. We love to challenge the status quo constantly.

Your Role

As a Head of Marketing you will be in charge of the growth and business development strategies, building the path to establish leadership within the adult digital entertainment industry.

You will prepare annual marketing plans, set the growth budget, and analyze market trends creating a user-centric culture across teams.

You will lead the Business Developer strategy, generating revenue through our B2B vertical and acquiring licensing content.

Key Responsibilities

• Build and lead the best Marketing team. Currently made up of 7 people plus 2 interns.
• Plan and execute the marketing strategy across all our brands. Your main goal is to grow in new customer attraction and retain them being efficient with your budget.
• Oversee the implementation of the growth marketing strategy.
• Set and administer an annual marketing budget.
• Manage and measure paid on/off marketing campaign costs, media buying, affiliation, comarketing, and partnerships.
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
• Be user-centric. Utilize data for marketing campaigns, interrogating the organization’s databases and external data. Conduct market research studies.
• Identify new B2B content (films/series) opportunities. Develop and maintain client relationships
• Negotiate contract terms with clients and communicate with stakeholders
• Make and give presentations to prospective clients and internal executives
• Coordinate with Content and Marketing teams to develop the licensed content strategy

Requirements

• 7+ years experience in marketing, at least 4 leading team at top companies or startups.
• Bachelor’s degree in business, marketing or a related discipline
• Business level in oral and written Spanish and English.
• Excellent project management skills and strong interpersonal, oral and written communication
• Take responsibility and ownership to manage projects.
• A can-do person who takes on tasks proactively and communicates well within a team.
• Attention to detail, critical thinker, and problem-solver.
• You love being part of a dynamic team in a growing company and can work in teams towards a shared goal.
• Demonstrated knowledge and proficiency with communications technologies
• Familiarity with social media platforms and social media marketing.
• Experience with search engine marketing.
• You are based or able to relocate to Barcelona, Spain.

Soft skills

• Strong leadership and organizational skills
• Excellent communication with outstanding people skills
• Data-driven – analytical mindset, comfortable with numbers
• Ability to strategize and solve problems
• Used to making decisions in fast-growing environments
• Hands-on, humble, transparent & direct
• Ability to deep dive and think outside the box
• Professional and proactive work ethic.

Benefits & Perks

• Attractive compensation package
• Opportunity to have a real impact in a high-growth global category leader
• Free membership on all of our streaming platforms
• Work in a location in the heart of Barcelona.
• Flexible Work From Home and 8h to 14h Fridays.
• Free fruits are delivered to the office every Monday
• Great work environment with a young, international and diverse team of talented people to work with; all successes are celebrated together!